Welcome to the year of the earth dog

by Ryan Grundy at February 14, 2018

Chinese New Year is almost upon us, which means we’ll soon be in the year of the Earth Dog. Sounds pretty cool, right? According to Chinese tradition, this particular zodiac year is a time of fairness and equality for all – something we can all get behind.


With dancing dragons, beautiful red lanterns and dazzling fireworks, the festivities are well known to be bright, bold and colourful. But not everyone can experience the celebrations in the same way. For those living with blindness or a visual impairment, this time of year is a little different.


A lack of vision impacts more than a person’s experience of public celebrations. It can make daily life a real struggle. For many, simply getting out and about is no easy task and they end up feeling lonely, isolated from their society and over dependent on others.


Having a guide dog to help them get to where they need to be, steer them away from danger and provide unconditional companionship can transform the life of a blind or visually impaired person beyond description.


In Singapore there are currently around 20,000* people who suffer from blindness or a visual impairment, yet there are only 8 guide dogs in active service in the whole country.


Guide Dogs Singapore (GDS) is dedicated to increasing this number and building an inclusive society where blind and visually impaired people are empowered for independent living. Their vision and approach to achieve it couldn’t be more resonant with the year of the Earth Dog, so we decided to take some action and help a fantastic cause.


In support of GDS’s amazing, life-changing work and in celebration of Chinese New Year, our Chief Ethos Officer, Super Mark is hosting an exclusive outreach event at our Singapore HQ. Over some tasty nibbles and drinks, the evening’s discussions will be dedicated to raising awareness of the current societal obstacles faced by visually impaired people in Singapore and how we can work together to overcome them. To top it off, there will also be a very special guest in attendance… an actual qualified Guide Dog!


If you’re interested in learning more about this amazing charity and the work that they do, check out their website:




We hope you all enjoy the celebrations and have a fantastic Chinese New Year – wherever you are!


Gong Xi Fa Cai – May prosperity be with you.


*Based on 2007 estimates by Alexandra Hospital/Jurong Medical Centre Study and World Health Organisation.