Excel is a worldwide leadership and management training company. When they approached us, their online presence wasn’t in line with the bespoke, cutting edge, yet modest nature of the overall brand. We were asked to elevate the Excel website to pay homage to their personality – giving the end-users a more rounded insight into the Excel offering.


Upon reviewing the current offering, we suggested a full brand workshop. We felt this would better allow us to understand their needs and deliver a solution that fulfils them. After much deliberation, the client saw the value in this and we enjoyed a collaborative workshop to establish who they are and, more importantly, who they want to be.


The workshop allowed us to experience the welcoming, open attitude of the brand and develop a strategy to concentrate all that Excel stood for into a mission to guide future developments – LEARN, GROW, SUCCEED.

To support this new branding and upon client request, we have also developed additional collateral items and a toolkit of assets to support the rollout.

Over the course of this project, we’ve developed an incredibly close and strong relationship with the Excel team, resulting in a partnership we hope will continue for years to come. – VIEW WEBSITE