CREATING A DISTINCT NEW BRAND
The Nine Group wanted to go to market with a new IP hosted telephony service. The product offered businesses freedom from expensive and cumbersome telephone server equipment and the very highest call clarity, wherever calls were being made and received. The challenge facing fst was to create a distinct new brand for the product that differentiated it from the competition.
The competing brands in this market were focusing heavily on the technology aspects of the product, an approach we felt wasn’t quite right for the target audience, who are potentially office managers as well as business owners. We wanted to create an engaging, persuasive and yet personable brand that was easy for customers to understand.
So we created Eve, and gave the product a human personality. The resulting creative is calm and serene, giving the brand an approachable feel and genuine standout in the marketplace.
Focusing on eve's intelligence, we designed a bold brand with a highly personable and interactive website to truly engage the user
LAUREN DAVIDSON, DESIGNER