View is the internal Canon Magazine, reaching 19,000 employees over more than 110 countries across the EMEA region. In support of the new EMEA-wide Transformation Programme, fst were engaged to refresh the style and content of the magazine.

Since the launch of Miru – Canon’s new internal digital workspace – news now travels through the business at a rapid pace, rendering the content of a quarterly magazine less relevant. fst proposed a more editorial approach to View, focusing on Canon’s people and adopting feature-length articles.

Through interviews, insights and infographics, readers learn about new areas of the business and how these align with the overall vision for Canon.

Topics such as transformation projects, anti-counterfeiting initiatives and the mechanics of marketing campaigns are given a magazine-style treatment, with the teams behind the stories acknowledged on every page.

To measure employee engagement, a competition called ‘Beat the Ambassador’ invites readers to submit their photography on a theme. A winner is selected by one of Canon’s Ambassadors – world-class professional photographers who work exclusively with Canon equipment. The winning image is featured on the cover of the next edition and the photographer interviewed.

By sharing voices and opinion from across EMEA, View supports the new customer-centric mindset of Canon Europe from an employee perspective.


View’s fresh, on-brand new look creates a really visually appealing magazine with great readability and Canon employees at its heart.


Marie-Anne Leonard, Copywriter