THINK DIGITAL INDUSTRY MAGAZINE
Having been asked to pitch in 2013, fst were commissioned to re-design and modernise Think Digital – Canon’s digital print magazine – and create a supplementary online version.
We approached the magazine redesign from a strategic standpoint with the goal of understanding what the target audience really wants. We found that they placed a greater importance on industry information over Canon-specific information. Since then we’ve created over half a dozen editions of Think Digital, along with exclusive video content.
We continue to develop new content within the contemporary design style with particular focus on developing the microsite and online content.
THINK DIGITAL IS AN INNOVATIVE PLATFORM FOR CANON TO REACH A SPECIFIC GROUP OF CUSTOMERS. WITH EACH EDITION WE PUSH THE MAGAZINE FURTHER TO DELIVER THE VERY BEST CONTENT IN THE VERY BEST WAY.
CHARLOTTE HAZELWOOD, SENIOR ACCOUNT EXECUTIVE