5 online marketing tools you should be using

by Dane Cobain at October 3, 2016

Nowadays it seems like everyone has jumped on the bandwagon and created an online marketing tool. With so many on the market, it can be hard to know which ones can add value for your business.

Here at fst we use a variety of tools to help us get results for clients. From visitor tracking and keyword research to content insights, social monitoring and link analysis.

We’ve outlined a few key essentials to get you started:


#1: Google Analytics

Google Analytics is a popular website traffic monitoring tool from the big G. It offers valuable insight into website performance, including visitor levels, traffic sources, visitor engagement, pageviews and conversions.

Using a website tracking tool such as Google Analytics allows you to keep an eye on your visitors, ensuring that your website is catering to their needs and ultimately, driving ROI.

If you aren’t already tracking your activity and assigning KPIs, get started today.

Type: Website traffic monitoring

Cost: Free for most users, with a premium option from $150,000 per year


#2: BuzzSumo

Perfect for content research, BuzzSumo allows you to search for posts on any topic or from any website. This helps you to find out what’s hot right now on social media, as well as to review historic content performance for top brands or competitors in your niche.

Want to know what’s popular with cats this week? BuzzSumo will tell you.

Type: Content research

Cost: From $99 – $499+ per month (free trial available)


#3: TweetDeck

Tweetdeck describes itself as ‘the most powerful Twitter tool for real-time tracking, organizing and engagement’. It allows you to customise your Twitter experience, with the option to track searches, build timelines and more.

It’s a simple way to monitor your social activity, as well as to keep an eye on competitors and the industry as a whole in one comprehensive dashboard.

Type: Social monitoring

Cost: Free


#4: OpenSiteExplorer

Link analysis tools such as OpenSiteExplorer allow you to identify which websites are linking to you, enabling you to view a list of your own backlinks, as well as to identify who is linking to your competitors.

Using this data, you can establish which types of content are receiving the most attention via third party links and shares.

Similar tools include MajesticSEO and Ahrefs.com.

Type: Link analysis

Cost: From $99 – $599+ per month (free accounts also available)


#5: Google Keyword Planner

When it comes to producing content, optimising your site or using paid search advertising, you want to be sure that you’re aligning yourselves with the needs of the customer.

One step towards this is to conduct keyword research and to find out what people are searching for online. Google Keyword Planner is a popular tool, inviting you to view search volumes for keywords related to your product, service or industry.

For example, if you’re in the business of selling watches for females, you’ll be interested to hear that ‘ladies watches’ is more widely searched for than ‘watches for women’ or ‘women’s watches’. You can then apply this knowledge to your site optimisation, advertising and content as necessary.

Other useful keyword research tools include Wordtracker, SEMrush, UberSuggest and Google Insights.

Type: Keyword research

Cost: Free


What are your favourite online marketing tools?

What makes your top five? Let us know with a comment or tweet us at @thisisfst!